Vintage Grasse Tourism Poster by Roger Broders: A 1930s Art Deco Celebration of France’s Perfume Capital – 'La Ville des Fleurs et des Parfums

Ah, now we find ourselves whisked away to the enchanting town of Grasse, a place where the air is infused with the fragrant scent of flowers and the cobbled streets echo with a timeless elegance. This vintage poster, crafted by the splendid Roger Broders, invites us to a scene drenched in the heady allure of southern France—Grasse, ‘La Ville des Fleurs et des Parfums,’ no less. It is a masterful work of Art Deco brilliance, a reminder of a time when travel itself was an art form.

In the foreground, we see chic figures strolling with ease, bathed in the warm sunlight, dressed in the fashion of the 1930s—ladies with elegant cloche hats and flowing garments, gentlemen in well-tailored suits. Their nonchalance exudes the perfect balance of sophistication and leisure that so defines this era. Behind them, nestled under the shelter of towering trees, the historic town of Grasse rises in hues of terracotta and ochre, its cathedral standing proudly amidst the rolling landscape.

Roger Broders, with his remarkable use of flat, bold colors and sharp lines, transports us into this sun-drenched haven, where nature’s beauty and the art of perfume are woven seamlessly into everyday life. The distant hills and the soft shadows hint at the ever-present Mediterranean charm that lures travelers from afar. You can almost smell the subtle hints of jasmine and rose drifting on the breeze, and hear the gentle murmur of conversation as the townsfolk enjoy their afternoon promenade.

Grasse – The City Where Fragrance and Elegance Meet.

There is a place in the south of France where the sun-kissed hills are lined with fields of flowers, and the air is perfumed with the scent of history. Welcome to Grasse, the undisputed capital of the world’s finest fragrances. Roger Broders’ iconic poster of the 1930s captures the essence of this magnificent town—where every breeze carries the soul of the flowers that made it famous.

This is not just a destination; it’s a journey into a world of elegance, leisure, and refinement. As you gaze at this stunning work of art, you are transported to a time when the simple pleasures of a stroll in the square or the joy of a light conversation under the shade of a tree were the height of sophistication. Broders’ masterful composition reminds us that Grasse is more than a place; it is an experience, a sensory delight that lingers long after you’ve left.

Hang this poster in your home, and let the romance of Grasse fill your room. Each glance brings with it the warmth of the Mediterranean sun, the subtle scent of jasmine and rose, and the timeless allure of a French town steeped in charm.

Own this exquisite piece of vintage art. Bring the essence of Grasse, the city of flowers and perfumes, into your life today.